David Kelley’s talk on human centred design was really insightful and clearly outlined the importance of human centred design. David talks about how designers these days are now focusing on human centred design. Human centred design involves designing behaviours and personality into products, which according to David Kelley, makes the job more enjoyable.
In the talk, David Kelley presents us with a few different examples that he had worked on that are great examples for human centred design, which include the Prada store, the installation, the cubicle, Spyfish and Approtec. These examples show different ways an individual can interact with a product or environment, so that the individual can feel engaged with the product or environment.
The Prada store is a great example of human centred design. Their goal was to conceive technology for the retail store that gives the store a cultural role as well as a retail one, which meant actually designing custom technology as opposed to just buying things off the shelf and putting them to use. One example of the technology used in the Prada store that was designed around an individual is the dressing rooms. These dressing rooms have features such as a touch screen where the user can use to get different types of information about the clothing that they chose. The different technological features of the Prada store make the experience for the shopper better, because they shopper is at control of many things, so that they are engaged in the whole experience.
In the past, companies where designing their products without designing around the human taken into consideration, which led to a lack of emotion and value the user had with the product. The new trend of human centred design makes for an engaging and immersive experience the user has with the product and a sense of value is gained from this experience. This talk has opened my eyes and made me understand the importance of human centred design.
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