Monday 12 September 2011

Project One: Experience Enrichment

Hero Shot -



Product Usage Storyboard-



Rationale-

My redesign of a pizza slicer is an organically formed slicer that is comfortable and easy to use. The product is designed to be targeted at an upper-class adult who enjoys cooking for themselves, family and friends or for those you admire organically shaped products that are fun and vibrant. The intended target market would want something that has an eye-catching form, but is also pleasurable and easy to use.

 I intended the design of my pizza slicer to have an organic and flowing form that is meaningful. I wanted to design something completely different from current pizza slicers in the market, which I believe I have achieved, however it is still recognisable as a pizza slicer. The simplistic and organic form isn’t accidental. It is designed to fit perfectly in the hand and the meaningful curves hold the hand into place, which makes it difficult for the slicer to slip out of the hand when using it and also means that the slicer doesn’t require any kind of rubbery grip. This also means that the user would be able to cut a pizza easier by requiring less strength to hold on to the slicer. Current pizza slicers on the market are very similar and usually have a handle and a wheel attached. I tried to make those two features into one form by deliberately incorporating the curvy and organic features which goes well with the cutting wheel as a form. The design also easily communicates where to hold the product and also suggests which way to cut the pizza in. 

My pizza slicer is made from plastic and is hollow on the inside, which means that it uses less material and makes it light weight, but also gives it the bulk that makes it fell solid and comfortable. The body of the slicer will be made in two plastic parts. The blade is made from a high grade stainless steel which makes cutting pizzas a breeze.


Technical Drawing-