Bill Moddgridge reflects on the good and bad aspects of design in the video. He uses many examples of what a good design and a bad design is and elaborates why the design is good or bad. In his talk he also elaborates about the difference of design, whether its industrial design, fashion design, graphic design and architecture.
Moddgride deeply elaborates the good and bad aspects of design in todays society and around the world. An example of bad design he talks about is the i-mode cell phone service. he showed a video of the service being used to purchase a drink from a vending machine, however the whole process of purchasing a drink took 35 minutes. in theory this servie would have worked well, but the designer didnt realise the fact that the service will not work well in a real life scenario beacuse it will just take way too long. this is a reason why a designer would have to explore and prototype their designs to further understand the design and how it would work, which is an important aspect in the process of design.
Moddgride also discusses the importance of designing for people. he emphasises that designers shouldnt design a certain product for themselves, but intead they should design for a wide variety of people with different age, build, ethnicity etc. a designer should thorougly undertsand how different people are by analysing information gathered and observing how different people are.
After watching this video i have learnt the difference between good and bad design and why they are good or bad. i also learnt that as a designer, the design process is extremely important in order to understand a design and if it will be succesful of not.
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